How can I get advertising on my website
A common question and one that people ask me all the time.
The answer is that it all depends on what your main focus is and what purpose your web site serves to your visitors and potential customers.
My point is this. If you want to sell products and services on your site, then you don't really want to take any of your potential customers away from your site if they click on an ad.
However, if you don't sell products and services on your site and you have great content and a good level of visitors, then you probably have something that you can monetize through network ads, afiliates, adsense or direct pay ads.
So, where do you start?
Well, the first thing is that you must establish your potential customer base - who would benefit from advertising on my website and what would they be prepared to pay for it?
You then have do some research and find out what your customers will want from your site, which formats they like and how they want these ads to look. If this involves giving them advice about what works, as well as offering a free banner or ad design service, then do it. If these customers stay with you, this will certainly pay for your initial time.
Once you have established what they want, make sure you can match it with what you have. Ask a few friendly people in the industry to give you an honest opinion about your site and what they would like to see from it. Then give them the facts and an example of what you could offer them. If all of this sounds reasonable to them (and test a few people) then you have a product and a target market.
There are loads of other short and long articles on the subjects of generating revenue and selling ads on this site, so
please look around. Have you received your free ad-sales report yet? Why not download it today.
Finally, you must take a good look through the information we have about a new service called ARC - it is going to change the way you look at how your business operates online
Date added: Saturday July 26th, 2008
